How our prices work

Short version: we never sell you food, so we never add anything on top. You pay the shop exactly what it charges everyone else.

Where our estimates come from

To plan your week and budget, we estimate the cost of each recipe using average UK prices published by the Office for National Statistics in its Shopping Prices Comparison Tool (September 2026). We scale them to the pack sizes you'd actually buy. A few items the ONS doesn't track use a typical supermarket price, and are labelled as such.

These are estimates for planning. When you tap through to a shop, you see that shop's live price, which may be higher or lower.

Why whole packs matter

Recipes use part of a pack, but you buy the whole thing. Our shopping list counts whole packs, and our planner picks meals that share ingredients, so less goes to waste and your total is realistic.

How we make money

When you buy through our links, the shop may pay us a small commission. It comes out of the shop's pocket, not yours, and doesn't change your price. We don't take payments, store card details or sell your data.

As an Amazon Associate we earn from qualifying purchases. This never changes the price you pay.

What we don't do

We don't compare our prices with other companies. Every figure we show is an estimate of your own shopping, worked out as described above.

Contains public sector information licensed under the Open Government Licence v3.0.